About Alexandra: Alexandra is a new mom with an extensive background in the natural health industry. With her bachelor’s degree in nutrition, she has managed at the retail level, worked as a distributor sales representative and an education brand manager. Alexandra is beginning to shift her scope towards motherhood and supporting other mothers, using her nutritional and scientific knowledge. She is currently studying to become a board certified lactation consultant!
Where do her passions lie?
During her time in university, Alexandra developed a strong passion for nutrition. Concurrently, as a mother, Alexandra has connected her passion for nutrition with her passion to educate and empower mothers postpartum and breastfeeding. She finds happiness in sharing her knowledge and getting others excited!
What does she enjoy writing about/reading about? (product wise)
Alexandra enjoys learning about topical products, clean skincare and household products, and products primarily geared towards babies and mothers.
How did she get involved with product reviewing?
Alexandra stumbled across Peopletail while scrolling through Instagram. Peopletail aligned well with her values to speak honestly, explore new holistic products and gave her a platform to put those both together. Since then, she has gained supernova status and become a regular, trusted user!
How important is authenticity and honesty in her product reviews?
Alexandra strives to bring honesty and authenticity to all her reviews. She believes a reviewer must be completely honest when sharing their thoughts on a product, regardless of how the brand may feel. She also explains that it is important to keep in mind that not every product is for every person — some products may have elements of subjectivity.
What kind of medium does she prefer to use for her reviews?
With her current lifestyle, Alexandra finds that photos and written reviews work best! All of her detailed reviews can be found on Peopletail. Apart from Peopletail, she shares some reviews on her personal Instagram, with the handle @alexandrafurf.
Which brands has Alexandra enjoyed working with/would want to work with in the future?
Alexandra has really enjoyed working with Shoosha, Garden of Life, Ecoideas, Greeniche, and Dermaniche. In the future, she would love to work with Aura Nutrition, Weleda, AquaOmega, further with Shoosha, Attitude Living, New Chapter and Sproos.