Discount codes are a great tool to attract people to your webpage. We advice you to check the margin on the products you wish to discount to ensure the discount doesn’t drop the price below MAP. There are many products with 50%+ margins that would allow you to discount the cost. Just remember that discount comes out of YOUR profit, you use wisely!
To check the margin on a product, goto the product in the backend of your Shopify. Scroll down and you will plainly see the margin. There is a tool coming soon that will allow you to filter by highest margin products, making it easier for you to see what’s available to discount.
Please watch this quick video on how to create a discount code. Be sure you are logged into the back end of your Shopify.